Robbin Schuurman

Product Management
Scrum

Robbin Schuurman works as a product leader, trainer and consultant. He leads the Professional Product Management Academy within Xebia Academy. Through coaching, training, and consultancy, he helps Product Owners, Product Managers and Product Leaders to master the profession of Product Management. Robbin enables organizations to improve their impact on customers, improve the organization’s agility, and speed up their time-to-learn. He also has extensive experience in leading Digital, Agile and Product transformations.

Robbin is a Professional Scrum Trainer (PST) at Scrum.org, the official training and certification body for the Scrum framework. He is a co-creator and course steward of Scrum.org’s Professional Scrum Product Owner – Advanced course. Robbin teaches various Scrum.org-certified courses, including the Professional Scrum Product Owner courses, Professional Scrum Master courses and Professional Agile Leadership course.

He loves to collaborate on the split between business and IT. His passion lies in supporting businesses in creating and delivering customer value fast. According to Robbin, Agile “is an awesome way of achieving this goal. I focus on training and coaching Product Owners towards Product Leaders. I love to help organizations improve their Product Management capabilities to deliver more value for customers in a shorter amount of time.”

Before specializing in Product Leadership, Robbin worked as an Agile Transformation Lead, Agile Coach, Scrum Master, and Agile Manager with various companies, such as ANWB, KPN, Aegon, Aon, and CRV.

In 2018, Robbin shared his knowledge by co-writing his first book: “Master the Art of No.” In 2023, he published his second book, “The Professional Scrum Series- Practical Product Management for Product Owners”, together with Chris Lukassen.

Areas of Expertise:

  • Product Leadership / Product Ownership / Product Management.
  • Professional Scrum Trainer (PSM, PSPO, Agile Leadership).
  • Leading Agile Transformations.
  • Management / Leadership Coaching & Consulting.
  • Enterprise Business Agility & Scaling (SAFe, Nexus, LeSS).
  • Agile project management, program management and change management.

Books by Robbin

Product Owner | Product Manager

Master the Art of No

When asking product professionals what they find difficult in their work, a typical answer is: “Saying no.” But how do you deal with your stakeholders? And how do you say no? These and other questions are answered in this book: ‘Master the Art of No.’

Learn from the many practical examples and insights that the authors, Robbin Schuurman and Willem Vermaak, have drawn from their experience as product managers, professional trainers, and consultants. Get valuable tips and tools in order to take action in the area of stakeholder management. Even if you’re not a product professional, this book is an absolute must-read!

Product Owner | Product Manager

Practical Product Management for Product Owners

Authors Chris Lukassen and Robbin Schuurman introduce powerful tools, ideas, and skills for delivering superior products and services, and for avoiding pitfalls that keep you from seeing what customers really need and want. This book is an expert guide to the behaviors, stances, and practices of world-class agile product development, reflecting deep in-the-trenches experience from world-renowned experts.

Learn through a Scrum-based case study, drawing on concepts the authors created for their breakthrough Scrum.org Professional Scrum Product Owner-Advanced (PSPO-A) training course. This approach has already helped thousands of product owners excel.

Product Owner | Product Manager

The 50 FAQs of a Product Owner

During the many Product Management courses we teach, we’ve collected more than 250 questions about the Product Owner and Product Manager role. From that, we selected the 50 most Frequently Asked Questions (FAQs) and bundled them into this convenient yet highly valuable, comprehensive little e-book.

To answer all the questions in this FAQ e-book, we used our more than 20 years of experience in working Agile and teaching world-class Product Management across the globe. Take full advantage of this knowledge and apply it in your daily activities.


Upcoming courses

Professional Scrum Product Owner – Advanced (PSPO-A) (PSPO 2)

Follow the Professional Scrum Product – Advanced training course to maximize and obtain a PSPO 2 certificate.

Willem Vermaak

Product Management
Product Owner
2 days
In Person

Next:

20 – 21 Jun, 2024

From:

€1570

View training
Certified SAFe Lean Portfolio Management

Become a SAFe Certified Lean Portfolio Manager. Learn to optimize value delivery and shape your organization’s portfolio.

Laurens Bonnema

Agile Scaling
SAFe
2 days
In Person

Next:

20 – 21 Jun, 2024

From:

€1675

View training
Advanced Data Science with Python 

Dive deeper into Advanced Data Science with Python and develop your skills even further.

Enrico Erler

Data Science
2 days
In Person

Next:

20 – 21 Jun, 2024

From:

€1465

View training
Organizational Behavior Management (OBM) Foundation™

Unlock your team’s potential with our Organizational Behavior Management (OBM) Foundation training. Read more!

Agile Leadership
Product Leader
3 days
In Person

Next:

21 Jun, 2024

From:

€1885

View training
Pentesting Web and API Application Foundation Training  

Defend against cyber threats. Join our Pentesting Web and API Training to master hacker tactics from the inside out.

Marinus Kuivenhoven

Software Testing
2 days
In Person

Next:

24 – 25 Jun, 2024

From:

€1255

View training

Can’t find the course you’re looking for? There’s more!

Trainer expertise

Disciplines

Agile

Leadership

Product Management

Scrum

Certifications