Discovery & Validation Skills for Product Owners

18 March, 2024Hilversum, The Netherlands

1 day
In Person
Agile Coach
Product Owner
Scrum Master

Learn how to approach the critical parts of discovery and validation in the product development process with our Scrum Discovery & Validation Skills training. In this one-day certified skills class, you will learn a number of discovery and validation practices to better understand what your users and customers are really looking for and how to best validate those assumptions.

As this is a beta class, know that this course is still in development. With your attendance and feedback, you can help shape and improve this course for future Product Owners!

Willem Vermaak

Paul Kuijten

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Do you have any questions about the course? 

Michiel will gladly help you further with any questions you might have. 

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1 day


09:00 – 17:00









What will you learn?

As a Product Owner, you have learned the basics of Product Ownership. So, knowing that it’s all about maximizing value for your product, you’ll now learn how to discover your users’ challenges, run experiments, test hypotheses, and increase your chance of finding a solution that is fit for purpose.

Key takeaways

  1. Position your product to better fit your customers’ needs by understanding the market.
  2. Experiment deliberately by clarifying your assumptions and quantitatively testing them.
  3. Manage risk by validating sooner than later and maximizing the amount of work not done.


During this one-day course, we’ll first introduce a simple case. This is the backbone for all the theory and practices that you will learn.

You will explore how to set up hypotheses for your target audiences. After that, get ready to dive into the topic of product discovery. Furthermore, you focus on finding out how to best empathize with your users and customers, really understanding their pains and gains.

All these learnings will be linked to Scrum, after which you will receive the right tools to get this started for your own context.

Who is it for?

This course is primarily aimed at Product Owners with a bit of experience with Scrum and looking to deepen their knowledge of product discovery.

Furthermore, the Scrum Discovery and Validation Skills course is also perfect for product teams in a broader sense, who would like to:

  • Understand their customers better.
  • Learn how to run experiments.
  • Set up hypotheses.


A basic understanding of Scrum and Product Management is beneficial but not required.

Preferably, you have followed the Professional Scrum Product Owner 1 (PSPO 1) (or similar) training.

Why should I do this training?

Deepen your product knowledge

Move away from the feature factory, and learn how to really discover what your customers are looking for and how to best run experiments in order to validate assumptions.

Help your product move forward

Increase the value of your product by learning faster and being able to adapt quicker to new insights.

Take the next step in your product journey

Grow and evolve. Take your next step in your product journey, deepening your skillset and becoming a more valued professional.

Exam and Certification

As this is a beta class, the assessment is still in development. But, as soon as the assessment has been created, you are invited for an assessment with a corresponding certificate.

What else should I know?

After registering for this course, you will receive a confirmation email with practical information. A week before the start of the program, we will share relevant literature if you need to prepare.

See you soon!

Course information

Lunch is included in this one-day course, as well as drinks and snacks.

Travel and accommodation expenses are not included.

As this is a Beta course, a virtual, more extensive, evaluation moment will follow in order to be able to tweak the content further.

This course is relevant for both individuals and teams. Contact us for any in-company requests so we can tailor our offering to your needs.

Meet the trainers

Willem Vermaak

Meet Willem Vermaak, a trainer and author at Xebia Academy. Willem is a Professional Scrum Trainer (PST) and teaches you all about Product Management.

Paul Kuijten

Paul Kuijten is a Professional Scrum Trainer (PST) with With long, relevant experience as a trainer, coach, and consultant, you know Paul is the right trainer to teach you all about Product Management.

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