Professional Product Management (PPM) –
Stakeholder Management

20 September, 2024Hilversum, The Netherlands

3 days
In Person
Agile Coach
Product Leader
Product Owner

Become a skilled stakeholder collaborator with this Professional Product Management (PPM™) training module: Influencing, Politics, and Stakeholder Engagement. Master the art of stakeholder management and unleash your potential with a practical and engaging training program.

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Any questions? 

Johnno will gladly help you further with any personal or in-company needs you might have.

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3 days


09:00 – 17:00









What will you learn?

Master the art of successful stakeholder management through engaging and practical learning. Gain invaluable knowledge to navigate the complexities of stakeholder dynamics. Move your stakeholder engagement skills forward with PPM™ and join this transformative journey of becoming a skilled stakeholder collaborator with Professional Product Management™ (PPM™) and the Influencing, Politics, and Stakeholder Engagement training module. Through approximately 30 hours of immersive learning, you will develop strong relationships and learn to influence stakeholders effectively.

The full PPM™ program offers various training modules, each focused on a specific product management skill and knowledge area. This Stakeholder Management course is one of those modules focused on Influencing, Politics & Stakeholder Engagement. We won’t overcharge your brain with theory. Instead, we focus on application in practice so that you achieve clear learnings, results, and outcomes.

Each PPM™ training module offers a mix of learning styles, from self-study to classroom training and individual exercises to group workshops. You will learn, apply, evaluate, and create knowledge and experience with peers as you work on stuff that impacts your daily work.

Key takeaways

  1. Influence stakeholders with confidence.
  2. Navigate complex stakeholder dynamics.
  3. Maximize collaboration and value.
  4. Handle conflicts and office politics.
  5. Align stakeholder goals with product objectives.
  6. Build solid relationships for success.


In this training, consisting of 3 days, you will learn the following, as shown in the drop down list.

This training takes place on the dates below.

In-person class starting in September 2024

  • September 20, 27 and October 4th, 2024

In-person class starting in November 2024

  • November 29, December 6 and 20

Part 1:
Kick-off We begin by setting the stage for your journey, providing an overview of the program, and introducing you to the fundamental concepts of stakeholder management.

Part 2:
Stakeholder Management Foundations Delve into the core principles of stakeholder management, understanding the significance of identifying, analyzing, and prioritizing stakeholders. Learn how to effectively map their interests, influence, and impact on your product’s success.

Part 3:
Developing a Stakeholder Management Strategy Craft a robust strategy to engage and manage your stakeholders throughout the product lifecycle. Discover techniques for aligning stakeholder goals with organizational objectives and mitigating potential conflicts.

Who is it for?

The Influencing, Politics, and Stakeholder Engagement training module is ideal for product management and product ownership professionals with at least 3-5 years of (product) experience. If you seek to enhance your stakeholder management skills or navigate complex stakeholder dynamics, this program is designed for you. Moreover, professionals from diverse roles involved in driving product success, managing stakeholders, or seeking to boost collaboration and influence will find immense value in this course. Our comprehensive curriculum ensures everyone benefits from valuable insights and techniques.


You are a product management practitioner (you own/manage a product in your daily work).

You are an experienced Product Owner, Manager, or Leader (at least three years of Product Owner experience, preferably five or more).

You have had former Product Owner/Management training (e.g., PSPO, PSPO-A, CSPO, A-CSPO).

You are involved in developing a product or operating within a domain where stakeholder management is part of your work.

Why should I follow this training?

Boost Influence and Collaboration

Navigate Complex Dynamics

Maximize Product Value

What else should I know?

After registering for this course, you will receive a confirmation email with practical information. A week before the start of the program, you will receive an email to check for any dietary requirements. We have a salad bar and fresh pastries every day.

We will also share relevant literature if needed for preparation.

See you soon!

Course information

The full PPM™ program offers various training modules, each focused on a specific product management skill and knowledge area. This Stakeholder Management course is one of those modules and focuses on Influencing, Politics & Stakeholder Engagement.

This training module has successfully run as an in-company program with multiple enterprise organizations

Travel & accommodation expenses are not included

This training module is launching as a public class for the first time and is considered an experiment. Dates, times, and locations are not definitive and may be subject to change.

The price includes all study materials and a delicious lunch on each course day.

Travel and accommodation expenses are not covered.

Robbin Schuurman

Robbin Schuurman is a trainer (PST), Professional Product Management creator and product leader at Xebia Academy.

Willem Vermaak

Meet Willem Vermaak, a trainer and author at Xebia Academy. Willem is a Professional Scrum Trainer (PST) and teaches you all about Product Management.

Sander Dur

Sander is Lead Agile Consultant at Xebia and a Professional Scrum Trainer (PST) at Xebia Academy.

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