Data Storytelling

29 February, 2024Virtual

2 days

Do you find it hard to make compelling visuals that impact or drive decision-making? Do you get frustrated when people stop listening to your data presentation and go on their phones? Come to the Data Visualization and Storytelling course and learn how to create compelling data visualizations and engaging data stories that inform, entertain, and drive action.

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2 days


09:00 – 17:00









What will you learn?

After the training, you will be able to:

Create a range of visualizations using Python

Control the visual elements of your chart to tell a compelling story 

Use good graphic design choices to change your visualizations for different audiences 

Craft stories that keep the audience engaged and prompt them to take action 

Key takeaways

Data Visualization in Python 

  1. Using matplotlib, altair, and seaborn to make charts in Python 
  2. Customizing charts to make them more readable 
  3. Gradual revelation of information to avoid saturation 

Data Storytelling

  1. Introducing characters and challenges to create a story 
  2. Selecting the right pieces to deliver a unified, clear message 
  3. Invoking emotion in the audience to encourage action 


The first day centers on mastering data visualization techniques in Python. Participants will become proficient in utilizing Matplotlib, a fundamental library for creating static visualizations. Additionally, they will explore Altair, a powerful tool for generating interactive and dynamic visual representations of data. The program will cover various types of charts and guide participants in choosing the most suitable ones for different analytical scenarios.

The second day delves into advanced techniques to elevate data visualization. Participants will learn to incorporate extra elements into their charts for added context and insight. The program will also explore graphic design, showcasing how visual elements can be manipulated to tell a more compelling and persuasive data story. Participants will discover how to use keywords and language effectively to evoke specific emotions and convey a more impactful narrative through their visuals.

By the end of this program, participants will have gained a comprehensive understanding of data visualization in Python, including proficiency in Matplotlib, Altair, and advanced visualization techniques. This knowledge will empower them to create compelling, informative, and emotionally resonant visualizations to effectively communicate insights from their data.

  • Data Visualization in Python 
  • Matplotlib: the go-to library for data visualization 
  • Using Altair to make interactive visuals 
  • The “what’s in it for me” factor? Making audiences care from the get-go.  
  • Using challenging data tasks to create a human connection 
  • Selecting story scenes to deliver a clear message and inspire action  

Who is it for?

This training is ideal for professionals across various industries who want to level up their data storytelling and visualization skills. Whether you are a data analyst, scientist, product manager, or business professional, this course will empower you to communicate data insights effectively and drive decision-making. 


You work with data and know how to make simple visualizations with a tool of your choice (e.g., Excel, Tableau, PowerBI, Python, R, etc.). 

Why should I do this training

Unlock The Power of Storytelling

Learn how to create compelling data visualizations that inform and drive action. If you want the ability to: tell a story or answer questions with your data, create compelling visuals that impact decision-making, and ensure your audience never leaves without understanding the critical points of your analysis, then this course is for you.

Storytelling with Data

Identify the best chart for certain use cases, Add extra elements to your chart to aid the story and how to invoke emotion in the audience to encourage action

Data Visualization in Python

Use matplotlib, seaborn and altair to make charts in Python and Learn how to customize charts to be more readable

What else
should I know?

After registering for this training, you will receive a confirmation email with practical information. A week before the training, we will ask you about any dietary requirements and share literature if you need to prepare.

See you soon!

All literature and course materials are included in the price. 

All literature and course materials are included in the price. 

After registering for this course, you will receive a confirmation email with practical information. 

Meet the trainers

Lucy Sheppard 

Meet Lucy Sheppard, trainer at Xebia Academy. Lucy is a data science trainer and teaches many Python courses as well as dbt Learn.

Juan Venegas

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