Data Storytelling

16 april, 2024Amsterdam, The Netherlands

2 days
In Person
Data Analytics
Data Engineering
Data Science

Do you find it hard to make compelling visuals that impact or drive decision-making? Do you get frustrated when people stop listening to your data presentation and go on their phones? Come to the Data Storytelling course and learn how to create compelling visuals and engaging data stories that inform, entertain, and drive action.

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2 days


09:00 – 17:00









What will you learn?

After the training, you will be able to:

Identify what type of visualisation works best for your message

Make good design choices to tailor your visualizations to different audiences 

Control the visual elements of your charts to tell a compelling story 

Craft stories that keep the audience engaged and prompt them to take action 


  • Capturing the audience’s attention with visuals
  • Your bread-and-butter types of charts
  • A robust method to create visuals: exploratory vs. explanatory data analysis
  • Decluttering and highlighting
  • Why stories work: story hormones 
  • Why you need conflict to keep your audience engaged 
  • Building a storyline 
  • Fleshing out your outline 
  • Persuading your audience

This training is for you if:

You work with data and often need to share findings with other colleagues

You can already make simple visualizations using a tool of your choice (e.g Excel, Tableau, PowerBI, Python, R etc.)

You want to improve your visualisations so they help your audience understand the message.

You want to master storytelling techniques to keep your audience engaged and ready to act

This training is not for you if:

You want to learn how to explore data with Python (check out our Python for Data Analysis training instead)

You want to learn how to build a dashboard in Power BI (check out our Power BI in a Day training instead)

You are more interested in creating fancy charts than in learning how to alter a bar or line chart to aid your storytelling.

You want to learn how to do make better dynamic dashboards.

Why should I do this training?

Unlock the Power of Storytelling

Create compelling data visualizations that inform and drive action. If you want answer questions with your data, create compelling visuals that impact decision-making, and ensure your audience never leaves without understanding the critical points of your analysis, then this course is for you.

Find the Best Visuals

Choose the best type of graphs to convey different messages. Customize them to make them more readable and engage the audience.

Tell a Story With Data

Add story elements to your charts and presentations to aid the narrative. Invoke emotion to encourage action.

What else should I know?

After registering for this training, you will receive a confirmation email with practical information. A week before the training, the trainer will get in touch to ask you about any requirements you may have and any pre-course tasks you will need to do.

See you soon!

All literature and course materials are included in the price. 

Online courses are delivered via Zoom or Microsoft Teams

Meet the trainers

Lucy Sheppard 

Meet Lucy Sheppard, trainer at Xebia Data. Lucy is a data science trainer and teaches many Python courses as well as dbt Learn.

Juan Venegas

I help companies tell their stories with data. I am rigorous with the data and engaging with my stories. I believe that a good technical analysis can also find a good way to communicate it.

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