Data Storytelling
4 June, 2025 – Amsterdam, The Netherlands
Do you find it hard to make compelling visuals that impact or drive decision-making? Do you get frustrated when people stop listening to your data presentation and go on their phones? Come to the Data Storytelling course and learn how to create compelling visuals and engaging data stories that inform, entertain, and drive action.
Looking to upskill your team(s) or organization?
Rozaliia will gladly help you further with custom training solutions.
Rozaliia Khafizova
Data and AI Training Advisor
Duration
2 days
Time
09:00 – 17:00 (GMT +2:00)
Language
English
Lunch
Included
Certification
No
Level
Foundation
What will you learn?
After the training, you will be able to:
Identify what type of visualization works best for your message
Declutter your visualizations to remove any distracting elements
Use highlighting techniques to focus attention on the parts of your chart that matter most
Craft stories that keep the audience engaged and prompt them to take action
Explain why data storytelling works
Use analogies to make difficult concepts easier to digest
Program
- Data exploration vs. data explanation – why we need data storytelling
- Determine the right chart type to use
- Decluttering: remove elements that take up space but don’t increase understanding
- Focus the attention of the audience on the relevant parts of the visualisation using pre-attentive attributes and informative titles
- Hackathon: Improve a visualisation of your own and getting feedback from the instructor
- Why and how data storytelling works
- Create a data story using the data story model: set the scene, construct the build-up, share the main insight and empower your audience
- Use analogies to make difficult concepts easier to digest
- Get feedback from other participants and the instructor during each part of the development process
- Present your data story to the group
This training is for you if:
You work with data and often need to share findings with other colleagues
You can already make simple visualizations using a tool of your choice (e.g Excel, Tableau, Power BI, Python etc.)
You want to improve your visualizations so they help your audience understand the message.
You want to master storytelling techniques to keep your audience engaged and ready to act
This training is not for you if:
You want to learn how to do make better dynamic dashboards.
You don’t have data insights you want to share with others.
You want to learn how to explore data with Python (check out our Python for Data Analysis training instead)
You want to learn how to build a dashboard in Power BI (check out our Power BI in a Day training instead)
Why should I do this training?
Unlock the Power of Storytelling
Create compelling data visualizations that inform and drive action. If you want answer questions with your data, create compelling visuals that impact decision-making, and ensure your audience never leaves without understanding the critical points of your analysis, then this course is for you.
Find the Best Visuals
Choose the best type of graphs to convey different messages. Customize them to make them more readable and engage the audience.
Tell a Story With Data
Add story elements to your charts and presentations to aid the narrative. Invoke emotion to encourage action.
What else should I know?
After registering for this training, you will receive a confirmation email with practical information. A week before the training, the trainer will get in touch to ask you about any requirements you may have and any pre-course tasks you will need to do.
See you soon!
All literature and course materials are included in the price.
Online courses are delivered via Zoom or Microsoft Teams
Meet the trainers
Lysanne van Beek
Lysanne is a Data Science Educator at Xebia Data and loves making courses as accessible as possible. With over 1,000 hours of training experience and over 750 students taught, she’ll make sure you get the most out of your training.
Juan Venegas
I help companies tell their stories with data. I am rigorous with the data and engaging with my stories. I believe that a good technical analysis can also find a good way to communicate it.
Lucy Sheppard
Meet Lucy Sheppard, trainer at Xebia Data. Lucy is a data science trainer and teaches many Python courses as well as dbt Learn.
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