Innovation Through Experiments

Product Management
Product Owner
Software Testing

In business, it is essential to know whether changing something will improve it (or not). When Google chooses a color for its home page, it uses experiments to decide between two variations. This one-day Innovation Through Experiments training, designed for managers and product owners, provides a foundation in statistical experiments, so you can successfully communicate with data science teams.

Looking to upskill your team(s) or organization

Michiel will gladly help you further with custom training solutions for your organization.

Get in touch

What will you learn?

After the training, you will be able to:

Design a simple experiment using best practices 

Avoid common pitfalls in A/B testing. 

Confidently speak to others about the statistics required for A/B testing. 

Key takeaways

  1. Learn the importance of A/B testing 
  2. Design meaningful experiments, so you know the process. 
  3. Gain an intuitive approach to statistical decision-making and learn how to avoid common mistakes 


  • The importance of A/B testing 
  • How to design an experiment: 
  • Choosing a metric 
  • Splitting the population 
  • Determining if a change is real 
  • Types of tests (sequential, parallel, multivariate) 
  • Stories and examples from the field 
  • Common mistakes and how to avoid them 
  • Try a mock A/B test yourself in a fun game 

Who is it for?

This training is perfect for Product Owners or Managers interested in having their data science teams conduct statistical experiments. If you want to know how these statistical experiments are done in practice, but won’t be doing them yourself, then this course is for you!  

Please note: If you want to learn all the technical skills to conduct your own A/B tests and experiments, check out our A/B Testing and Experiments course instead.


Basic knowledge of data science and testing is beneficial but optional. 

Why should I
follow this training?

Follow this training if you want to learn how experiments and A/B testing contribute to business innovation.  

What else
should I know?

After registering for this training, you will receive a confirmation email with practical information. A week before the training, we will ask you about any dietary requirements and share literature if you need to prepare.

See you soon!

Course information

All literature and course materials are included in the price. 

All literature and course materials are included in the price. 

After registering for this course, you will receive a confirmation email with practical information. 

Upcoming courses

View all trainings
Terraform Advanced

Follow the Infrastructure as Code – Terraform Advanced training and learn about up-to-date tooling available for Terraform.

2 days
In Person


5 – 6 Dec, 2023



View training
Design Thinking Foundation

Replace the wrong assumptions with the right questions. Get started with Design Thinking Foundation training.

Daniël Burm

Agile Development
1 day
In Person


28 Mar, 2024



View training
React Foundation

Level up your developer skills with our React Foundation training. Get to know the basics of this popular library in just one day.

Bart den Hollander

Front-End Development
1 day
In Person


9 Apr, 2024



View training
Specification by Example Training by Gojko Adzic  

Learn SBE with Gojko Adzic. Turn user stories into acceptance tests in this 2-day workshop. Perfect for Agile teams. Enroll now!

Software Testing
View training
Domain-Driven Design (DDD) Foundation

Improve collaboration between business and IT with our Domain-Driven Design (DDD) Foundation training.

Sjoerd Westerhof

Software Quality Assurance
2 days
In Person


29 Feb – 1 Mar, 2024



View training

Can’t find the course you’re looking for? There’s more!