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Impact Mapping by Gojko Adzic

1-day Impact Mapping workshop. Explore how Impact Mapping can help your organization build the right products that have maximum impact. Learn how to apply this powerful strategic planning technique from Software Delivery guru Gojko Adzic. The virtual version of this training is split in 3 days of 2,5 hours.

Maximize your impact with Impact Mapping

Do you struggle to create plans and roadmaps that align business and delivery – and stick to them? Do you find it hard to align a diverse group of stakeholders with business objectives? Do you think you could benefit from a fast, interactive, and visual planning technique that can easily be adapted? If so, be sure to join this Impact Mapping workshop.

“I had the fortunate experience of attending Gojko Adzic’s workshop at Booster 2014 on improving user stories. I must say, that for me it was like radically rethinking the way you’re doing user stories."  - Ørjen Taule

What is Impact Mapping?

A strategic planning technique that helps organizations communicate assumptions, and teams align their activities with overall business objectives to improve delivery decisions. It helps you:

  • Build products and deliver projects that make an impact
  • Plan effectively and react to change, while still providing an excellent roadmap for delivery teams and a big-picture view for business sponsors
  • Reduce waste by putting deliverables in the context, and prevents scope creep and over-engineered solutions

This Impact Mapping workshop is perfect for

This training is perfect for Product Owners, Product Managers, Business Analysts, Developers, or any other role that includes iterative (Agile/Lean/Scrum/Kanban) delivery with user stories. To get the most out of this workshop, you should have a relatively senior role, a basic knowledge of iterative delivery methods, and experience with Scrum, XP or Kanban-like delivery.

What will you learn during Impact Mapping?

During this interactive 1-day workshop, you will learn the basics of Impact Mapping and put this knowledge into practice directly. You will learn why barriers to delivering valuable products through effective collaboration arise from unshared, unexamined, unproven assumptions. We will practice the visualization of the why, who, how, and what of the problem your organization is addressing. You will explore how to improve focus and minimize waste by connecting causes with desired effects and creating a shared understanding of the objectives, expected impacts, and key assumptions. Last but not least, you will acquire the skills to facilitate strategic planning using Impact Maps by creating a big-picture view focused on key business objectives.


You will learn how to:

  • Make your Backlog concise, compact and prioritized
  • Prioritize in collaboration with multiple stakeholders with competing perspectives
  • Establish a good reporting structure on outcomes rather than just monitoring velocity and activity
  • Get agreement from the team and business sponsors about which user stories are useful and which are just noise
  • Enable business sponsors to benefit from flexible scope and avoid water-scrum-fall
  • Effectively prioritize based on value
  • Avoid pet features
  • Run Impact Mapping sessions

Your Trainer: Gojko Adzic

Gojko Adzic is a true Software Delivery guru and widely recognized authority in the area of Impact Mapping. He specializes in Agile and Lean quality improvement, Impact Mapping, Agile testing, Specification by Example and Behavior Driven Development. Gojko is the winner of, among others, the 2016 European Software Testing Outstanding Achievement Award. His is the author of multiple books and enjoys speaking at software development conferences.

As a teacher, Gojko is one of the few that understand the power of teaching. It is all too seldom that someone with great familiarity with the solutions they teach, also understands and listens to the problems someone shares. It is hard to put yourself in someone else's shoes. Gojko does this remarkably well. - Gunnar Ahlberg, Avega Group

Impact Mapping Certification

This training does not include an exam and/or certificate. 

Product Owner Learning Journey

At Xebia, we offer a variety of training courses to keep Product Owners on their toes. We are great supporters of continuously expanding your knowledge and improving your skills to maximize your impact. Besides training you to become a Product Owner, Xebia also offers courses that focus on specific skills, like Design Thinking and Impact Mapping. Don't get us wrong; these additional skill workshops are also ideal if you work closely with PO's! 

Yes, I want to use Impact Mapping

After registering for this training, you will receive a confirmation email with practical information. A week before the training we will ask you about any dietary requirements and share literature if there's a need to prepare. See you soon!

What else should I know?

  • Literature and a nice lunch are included.
  • Travel & accommodation expenses are not included
  • We offer this training in English
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