Xebia Launches AI Content Hub, an AI Asset Orchestration Platform for Retail and CPG Brands 

UTRECHT, THE NETHERLANDS - September 10, 2026 – Xebia, a global AI-first digital transformation and engineering partner, today announced the launch of Xebia AI Content Hub, its AI Asset Orchestration Platform purpose-built for retail and consumer packaged goods (CPG) organizations. The announcement was made at Data Expo in Utrecht.

Xebia AI Content Hub is an enterprise AI content orchestration platform that helps retail and CPG organizations generate, govern, approve, and deliver AI-created product and marketing content at scale.

Full access to the creative power of AI without losing brand control

Generative AI has reached a point where it can produce hyper-realistic product and campaign imagery for fashion and retail brands, often indistinguishable from a traditional photoshoot. Retail and CPG marketing teams are already experimenting with generative AI to produce product visuals, campaign assets, and copy. But without a shared system, that experimentation carries hidden costs: inconsistent brand quality, no approval trail, and untracked spend. Marketing, brand, legal, and regional teams need to make sure they remain in control of brand assets.

Xebia AI Content Hub addresses these challenges by combining generative AI content creation with brand governance, automated quality controls, approval workflows, and enterprise content delivery. As an AI Orchestration Layer, Xebia AI Content Hub provides assurance that every generated asset is on-brand, approved, and integrated into existing workflows before it ever reaches a customer.

Working with retail and CPG brands on campaigns, I've seen firsthand how much time and budget goes into producing a single photoshoot. The coordination, the travel, the studio days.

Martin du Prie,

Xebia’s Commercial Lead for AI Content Hub in the Netherlands

"AI changes that equation entirely. But brands are incredibly dedicated to quality and style, and rightly so. It became clear very quickly that AI on its own isn't enough: you need an orchestration layer to guarantee consistent quality, on-brand output, and the proper workflows these brands already run on."

AI is about to change retail and CPG content production the way cloud changed infrastructure a decade ago.

Amit Agarwal,

Retail Industry Lead, Xebia

"Xebia has spent years building the infrastructure, platforms, and applications that help retailers modernize and innovate their workflows. AI Content Hub is the next wave of that work, and we're paving the way for our clients."

How Xebia AI Content Hub works

Xebia AI Content Hub's orchestration layer works in four connected steps: Ground, Generate, Approve, and Deliver. 

Ground: AI Content Hub grounds generative AI models in a company’s approved product imagery, packaging, brand guidelines, and other brand assets to reduce hallucinations and keepoutput on-brand. 

Generate: marketing and creative teams, not just developers, use AI Content Hubto generate hyper-realistic product visuals, social content, campaign assets, email copy, and short-form video in plain language, at scale. 

Approve: AI Content Hub checks generatedassets against brand, legal, and quality guardrails and routes them to designated reviewers across teams and regions for sign-off before anything publishes. 

Deliver: approved AI-generated content moves directly into a live delivery dashboard and can connect to a brand's existing DAM, e-commerce, and content management systems. 

According to Xebia, organizations using Xebia AI Content Hub can reduce visual content production costs by up to 90% and deliver assets up to 10 times faster than traditional production methods without sacrificing the brand consistency and approval discipline that large, distributed organizations require. 

Built for enterprise retail and CPG content teams

Xebia AI Content Hub is designed for retail and CPG organizations producing high volumes of product and marketing content across brands, channels, markets, and regions. The platform supports marketing, creative, brand, legal, and regional teams by bringing AI content generation, brand governance, approvals, and delivery into a shared workflow.

The platform integrates with leading cloud and AI ecosystems, including Google Cloud, AWS, Microsoft, IBM, OpenAI, and Anthropic, allowing organizations to deploy it within their own infrastructure rather than adopt another standalone generation tool.

Xebia AI Content Hub is available now for retail and CPG organizations globally.

For more information and demo requests: https://xebia.com/solutions/ai-content-hub/ .

About Xebia

Xebia is a global AI-first, digital transformation, and engineering partner. With over 25 years of experience and a team of 4,500+ professionals across 17 countries, Xebia specializes in Artificial Intelligence, Data and Cloud, Intelligent Automation, and Digital Products and Platforms. With a strong focus on engineering excellence and a people-first culture, they equip organizations to apply emerging technologies that accelerate business innovation and drive sustainable competitive advantage. Xebia leads with a responsible and human-centric approach to AI, ensuring organizations shape a better tomorrow for all.