2nd
Annual edition
Data & AI Benchmark by Xebia
Data & AI Monitor
The Data & AI Monitor brings the real state of Data & AI into focus, based on the experiences of the people working with it every day.
649
Respondents worldwide
56
Survey questions
About the report
What is the Data & AI Monitor?
The Data & AI Monitor is Xebia’s annual research into how organizations are navigating the changing Data & AI market.
Each year, Xebia, in partnership with Data Expo, surveys business leaders, data and IT professionals, analysts, and consultants across a wide variety of industries and company sizes to understand what is changing inside their organizations and where progress is proving harder to achieve.
Now in its third edition, the Data & AI Monitor provides a year-over-year view of how priorities are changing across data, AI, technology, applications, and skills, backed by perspectives from both business and technical roles.
Latest edition · 2026
From Adoption to Value: the Execution Gap
Organizations have moved past “if” to adopt AI and are now grappling with “how” to scale it. Strategic clarity and tool adoption have moved forward, realized value has not kept pace.
62%
of respondents now know where to apply AI, compared to 51% in 2025.
71%
of respondents work with Generative AI assistants, compared to 63% in 2025.
33%
of respondents fully harvest and track AI’s value, a figure that remains unchanged since 2025.
Methodology
Seven Areas Shaping Data & AI
The Data & AI Monitor provides a consistent view of how Data & AI is evolving across organizations. By returning to the same core areas each year, the research shows how priorities and practices change as technologies mature and new challenges emerge.
01.
Organization
Key organizational factors that shape successful Data & AI adoption.
02.
Data
Readiness, governance, trust, and experimentation practices around data.
03.
Technology
Architecture, infrastructure, vendor landscape, and implementation challenges.
04.
Tools / AI Tools
AI model adoption, tool categories, deployment maturity, vendor landscape perception, and sourcing strategy.
05.
Applications
Trends, agentic AI maturity, value measurement, and use of consultants.
06.
Skills
AI knowledge levels, skill gaps, hiring intentions, and personal adoption stage.
07.
Data & AI FOMO
Policy, market power, digital sovereignty, competitive pressure, and workforce impact.
Editions
Data & AI Monitor Archive
Research Partners
Data Expo
The platform where data and AI professionals come together to share knowledge, ideas and innovations. A two-day event focused on connection, inspiration and practical solutions.
Want to discuss the findings?
Talk to Xebia’s Data & AI consultants about what the results mean for your organization.
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