Guide for the Road 2 Mastery

Sjoerd Nijland

Sjoerd is the founder of Serious Scrum and is a distinguished Scrum Master. He's the creator of the Road to Mastery training curriculum with a playbook with over 500 co-active plays for Scrum Teams. Sjoerd coaches and guides roughly 50 Scrum Masters weekly. 

Sjoerd is the founder of Serious Scrum and is a distinguished Scrum Master. He's also the creator of the Road to Mastery training curriculum, which has a playbook with over 500 co-active plays for Scrum Teams. Besides that, he coaches and guides roughly 50 Scrum Masters weekly. 

Having directed and coached many digital implementations for various brands, such as Bugaboo, Sjoerd has achieved various acclaimed milestones. Think about a Webby Awards nomination, Innovation Award (Transport), Red Dot Awards, including 'Best of the Best' in both E-Commerce and Retail, and Winner of the 2016 Hackathon: Artificial Intelligence.

Sjoerd developed himself in the areas of Brand Positioning, Authentic Leadership, NLP, Community Management, Online Activation Strategy, Coactive Coaching, Creative Advertisement, Lean UX, Service Design, Professional Scrum & UX.

What drives him? He loves helping specialists 'play' together, engaging complex challenges creatively. Sjoerd identifies himself as a 'guide' taking groups on a learning journey. This is also how he trains: he takes specialists on extensive learning journeys where individuals learn from each other by sharing experiences while engaging in a large number of creative 'plays' from his extensive 'playbook'.

"To me, being a Scrum Master is about guiding others on their journey. Scrum is a team game; it can only be mastered together. I always had an adventurous spirit. 'Exploring better ways together' is what drives me. I like to share and learn from the experiences of others. That means I often venture off the beaten tracks. I experiment and play around. I much rather work with a good backpack than a fixed roadmap."

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