Companies are investing heavily in cloud infrastructures, APIs and data analytics. As a result, the global AI market is racing toward a staggering $500 billion (by 2027) valuation. Despite all this interest and investments, there is yet a wrench in the machine: core enterprise execution is often stuck in the past. Workflows are often stuck in manual and repetitive mode, plus bottlenecked by human-dependent escalations. The bridge between digital potential and real-world outcomes is still one that remains broken.
The missing link isn't strategy or data, it's all about execution. And in 2025, the businesses that close this gap won't be using yesterday's automation tools; they'll be deploying a new class of intelligent systems: Agentic AI.
This isn't just another tech buzzword. It's a fundamental shift in how work gets done, and the clock is ticking for enterprises to adapt. Waiting is no longer a strategy; it's a risk.
What is Agentic AI and how it works
To understand why Agentic AI can change your business and the market, first it is necessary to distinguish it from what came before.
Traditional automation, such as chatbots, is made to follow predefined scripts. It shines at doing repetitive, rules-based tasks when no deviation from the norm is necessary. But this same technology is not great at facing ambiguity or changes. The next evolution, that of the generative AI copilots, is great at providing answers to questions while also generating content. Unfortunately, this technology still requires a human to review, approve, and act on their behalf.
That is how agentic AI changes the rules of the business. When we use the term “agentic ai”, we are referring to autonomous software agents that receive a business goal and independently execute it across multiple systems.
These agents can interpret the users’ intent and make context aware decisions, while updating CRMs, triggering processes and orchestrating workflows. But that’s not all, these agents can also learn by evaluating results, adapting their approaches over time and understanding the best path to their goals. Finally, they can operate autonomously while respecting policy guardrails and giving users a full record of all of their decisions.
So, while traditional automation excels at making tasks streamlined and clear for their users, Agentic AI goes one step beyond and transforms outcomes. It moves the enterprise from being digitally assisted to being decisively autonomous.
Why the time to act is now
Now, your complaints can definitely be heard. “Does my company have an execution problem or am I just looking to solve a problem that simply doesn’t exist?”. Let us look at the data. According to IDC, a staggering 70% of digital transformation initiatives fail to meet their goals, and this is mainly due to breakdowns in execution, not because of failed strategy.
Consider a manufacturing supply chain disruption. A sensor on a production line starts blinking and signals a potential machine failure. A simple alert, today, will probably trigger an avalanche of consequences and manual efforts. Imagine the emails to maintenance, calls to procurement to check spare part inventory, the tickets open, queries to the ERP to adjust production schedules. Perhaps even communications to sales about potential order delays. This whole process can be slow, prone to miscommunication, and costly.
Or consider onboarding a new customer at a private bank. The application is submitted digitally, but everything that happens after that, the KYC checks, risk scoring, document validation, and approvals, is all about manual handoffs, emails, and meetings on Team. And let’s be honest, nobody likes those.
All these execution gaps can be successfully fixed by agentic AI. The technology will ensure tasks are fulfilled end-to-end by activating underlying systems in sequence, based on business rules, policy settings and end goals.
McKinsey’s 2024 AI report found that companies implementing intelligent execution systems see huge (30–50%) improvements in process efficiency, plus a quite important 20% uplift in customer satisfaction. These gains stem from eliminating delays, reducing errors, and freeing human talent to focus on strategic, high-value work.
Real-world use cases - Agentic AI delivers today
The use cases of agentic AI are not simply theoretical. There are many companies already deploying techs in high-friction, high-value areas:
- Government: automatically analyzing and routing cases filed by citizens across the right departments, reducing massive backlogs and improving service delivery and satisfaction.
- Travel & Aviation: AI agents can sync operations, alerts, and notifications as to drastically cut baggage tracing times from days to minutes. Airlines also use AI to maximize potential selling tickets while analyzing customers’ behavior and suggesting ideal flights, routes and services.
- Healthcare: Coordinating between test labs, Electronic Health Records (EHRs), and clinical staff to reduce diagnostic delays and ensure treatment continuity.
As our “Agentic AI and the Future of Autonomous Enterprise Work” whitepaper highlights, all of these aren’t wishlist projects. With the right platform and partner, they can be achieved simply in 90 to 150 days.
The AWS Framework for scalable and trusted agentic AI
So far we have focused on understanding "why" your company can benefit from agentic AI, but without a practical "how", this would be a moot point. This is where Amazon Web Services (AWS) kick in. The technology provides a critical advantage, offering a scalable and secure framework for building and deploying agentic AI.
AWS meets enterprises on their journey to effiency through three clear paths:
- Specialized Agents with Amazon Q: For businesses that need to be on the move, Amazon Q offers ready-to-deploy agents that can be customized for your company’ specific needs. Amazon Q Business and Amazon Q Developer allow professionals and developers to automate repetitive tasks, get answers from company data, and act with minimal technical overhead.
- Fully Managed Agents with Amazon Bedrock: For developers who need flexibility and control, Amazon Bedrock provides the most comprehensive toolset to build, deploy, and scale custom AI agents. With features like action groups, knowledge bases, memory management, and multi-agent collaboration, Bedrock gives companies the power to enable sophisticated agents in a secure, enterprise-ready environment. Its Guardrails feature ensures responsible AI deployment, making it ideal for regulated industries (Healthcare).
- DIY Agents using Open-Source Frameworks: For organizations with deep AI expertise wanting to build from the ground up, AWS seamlessly integrates with popular open-source frameworks like Strands Agents, LangChain and CrewAI. Amazon SageMaker accelerates this processsecurely and effiecently, cutting agent training time by up to 40% and providing cost-efficient, auto-scaling infrastructure.
AWS is not just a simple and effective solution, but also will provide the foundation for trusted execution to all companies needing one. With robust data management services, industry-leading security, and a commitment to responsible AI (they are the first major cloud provider to receive ISO 42001 certification), AWS ensures that agentic systems are not only powerful but also secure, auditable, and governed.
The costs of waiting – moving from advantage to necessity
The question for companies and their leaders today is no longer about being able to do this, but “how long can we afford to wait before we do it?”.
Gartner predicts that by 2026, nearly 30% of enterprises will deploy agentic systems for at least one cross-functional process. This is why early adopters are already gaining an unassailable advantage, not simply through cost reduction, but through accelerated output, precision decision-making, and superior customer experiences.
Companies that are watching by the sidelines risk letting their operational fabric fall fatally behind the pace of market decision-making. Agentic AI is the infrastructure for a new class of enterprise execution, the kind that responds to business objectives, acts responsibly within defined boundaries, and frees up human teams for the strategic, creative work that drives true innovation.
Where should your company start?
The window to take advantage of the tech and get in early is still open, but it is closing. And fast. The time for experimentation is basically over, it is time for execution.
The path to adoption begins by focusing on what matters most: identifying a high-friction process where workflows span across multiple systems and their outcomes can be well-defined. Look at the slowdowns, where they are taking place and the reasons why. Identify the bottlenecks that cause customer frustrations and operational delays. To navigate this transition successfully, work with partners who have experience building what you already have. By leveraging experts like Xebia and the scalable, secure frameworks of AWS, you can deploy governed agentic AI within your existing cloud environment in a reduced timeframe, turning your vast digital potential into autonomous, decisive action.
Written by

Joris Conijn
Joris is the AWS Practise CTO of the Xebia Cloud service line and has been working with the AWS cloud since 2009 and focussing on building event-driven architectures. While working with the cloud from (almost) the start, he has seen most of the services being launched. Joris strongly believes in automation and infrastructure as code and is open to learning new things and experimenting with them because that is the way to learn and grow.
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