Unsubscribe from Emails more Easily in Gmail

12 Apr, 2024
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Unwanted emails in your mailbox can be a source of frustration, which is why Google has announced new guidelines for bulk senders. However, unwanted emails have not completely disappeared.

People may have initially registered themselves to receive messages from an organization. The senders are then legitimate and marking as spam will negatively impact the sender’s email reputation and can potentially affect the deliverability of future emails.
For this reason, a distinction is made between unsubscribing or reporting a message as spam.

From now on, Google ensures that you can easily unsubscribe from emails in Gmail on both the web and mobile.

In Gmail via the internet, you currently see the Unsubscribe button in the email thread list when you hover your mouse over the email. In addition, the Unsubscribe button is visible at the top of the email as soon as you open the email.

On mobile devices, the Unsubscribe button is also immediately visible in the email message.

Once the unsubscribe button is clicked, Gmail will send an http request or an email to the sender to remove your email address from their mailing list.

Ernst-Jan van Gils
From his role as a change consultant, Ernst-Jan likes to help individuals and teams with the cloud-first workplace. Human change in IT projects is often underestimated. It is not the organization that changes, but the people in the organization that change. It is therefore important to optimally support the people in the organization in change processes.

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