Remarkable results of Leroy Merlin's Marketplace built in partnership with Xebia

Leroy Merlin, a global leader in DIY and home improvement, has made headlines on CIO.com for its groundbreaking marketplace strategy, implemented in partnership with Xebia and Appian. This innovative approach allowed the company to rapidly expand its online product range, proving invaluable during the COVID-19 pandemic when online sales soared.

With the marketplace powered by Mirakl and optimized by Xebia’s expertise and Appian's low-code digital workflow software, Leroy Merlin successfully scaled its offerings and met evolving customer demands. The marketplace integration boosted customer shopping frequency up to six times and increased average basket sizes. Leroy Merlin consistently exceeded sales targets, achieving ZAR12.5 million in gross merchandise value in the first year against a target of ZAR5 million, and ZAR100 million in 2023 against a target of ZAR80 million.
Building on this success, Leroy Merlin expanded into a services marketplace, enhancing its position as a top e-commerce player in the home improvement sector.

Read more about this successful collaboration and the detailed strategy in the full article on CIO.com.