Systems Thinking: define the problem, results and behaviour
Great landing, wrong airport
I read this phrase a while ago and it got to me. It fitted the projects I was working on. <Enter attentional bias>. These organisations I was working with were building great solutions (technically). Unfortunately, not always what their customers were expecting. It confirmed for me that Systems Thinking is really important. Combined with some new insights from behavioural sciences, you will land at the right airport.
Small side confession: reading this phrase triggered two things in me.
- A memory of that time I planned a fun getaway to Mallorca with a friend but ended up at the wrong ‘Weeze airport’. Which made me think of changing this title to “Great holiday plan, wrong airport”.
- The realisation that this phrase beautifully articulates the million-dollar question: ‘Which problem are we actually solving with this solution?’
Although the story of the first is – in hindsight – brilliant, I’ll focus on the second one in this post.Read more →