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Data Science trends in commerce: presentation from DataDriven Commerce (Feb 18)

Walter van der Scheer

Walter van der Scheer

Updated January 23, 2026
1 minute

The role of data science for commerce companies is becoming increasingly important. Did you know that innovative technology from companies like Google and Facebook often becomes available as Open Source technology? In this presentation Friso van Vollenhoven discusses trends, developments and insights in data science for commerce.

On February 18, GoDataDriven participated in the event Data Driven Commerce. In this presentation, Friso discusses the importance of a central data hub, the competitive advantage that machine learning can bring, and the benefit of getting rid of data silo's within one's organization. Furthermore Friso demonstrates live how a visual recommender works.

Interested in a general overview of this event? Watch our short event report below:

Written by

Walter van der Scheer

Global head of marketing - Cloud

Walter van der Scheer is Global Head of Cloud Marketing at Xebia, focused on helping organizations drive growth through cloud, AI, and digital transformation. He leads global go-to-market initiatives with AWS and Google Cloud, combining strategic thinking with hands-on execution. Walter is passionate about technology, innovation, and building strong partnerships that create real business impact.

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