Changing the world with Clean Language
Did you know that, on average, we use six metaphors a minute? Surprised? Me too! They are so embedded into our speech that mostly we are unconscious about them. Research suggests that metaphors change the way we think of a concept on an unconscious level.
In 2011 a study was conducted in which two groups of readers have been presented with two articles describing the same crime. In the first article, the crime was compared to a beast, and in another to a disease. When asked to solve the crime issue, readers of the first article suggested control strategies while the second group came up with diagnostic or treatment strategies. Hence, changing the metaphor changes the way we think.Read more →