A/B Testing with Netlify

While browsing the Netlify configuration site for my account (in a more or less panicky attempt to find some config item I’d lost track of), I stumbled on an option named split testing. I know this concept as A/B testing, where you try out different versions or options of a site and check analytics to find out which version yields the highest revenue. Netlify tags this option as beta, but at the time of writing I’m pretty happy with its performance. Below is a short introduction on how to use the split testing feature.
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