4 Areas Software Companies Should Focus to Become Successful

10 Feb, 2016
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Software companies should realize that no matter how great their product is designed or built, it still all boils down to how the business engages with its entire value chain. If you are an owner of a software company, you must know that building relationship shouldn’t just be limited to customers. These are the 4 areas software companies should focus to become successful.

Engage with your customers

It isn’t sufficient to just build a great product. Successful businesses also create a unique competitive advantage by placing an exceptional amount of focus on delighting the customer. They religiously work towards building and maintaining relationships with their customers.

Customer delight should be one of your key growth strategies to become successful. Your software organization should ensure that every employee has the same spirit of customer focus, both before and after the sale happens. You have to educate your customers on how best to use their product, closely communicate with them to stay abreast of issues they may be facing, provide them technical support on an ongoing basis and take customer feedback in order to improve their product through innovative new ideas.

Keep your employees happy

For a software company, hiring high quality talent is crucial. Whether it be software developers, technical architects or project managers, these individuals determine the success of your software product and as a direct effect, also that of your entire organization. While sourcing good talent is the first step, there is also the aspect of ‘retaining’ them—generating loyalty in them towards your business and an unwavering commitment towards your product by investing in them and supporting them in their professional growth. It is important to hire retainable people that are looking for a career and a long term relationship with the company rather than those looking for a stopgap arrangement for a quick raise in their salary. Companies should also invest in building a relationship with their employees by adopting innovative and efficient retention strategies.

Choose your supplier wisely

Whether a business provides products or services, their growth depends very closely on finding and retaining good suppliers that delivery quality component in a timely manner. In addition to this, their success can also be attributed to the supplier’s constant innovation and improvement of offering because this directly affects the organization’s standing in the market relative to competition. Successful businesses prioritize building and maintaining mutually beneficial relationships with their suppliers and include it in their company’s strategic approach to success.

Build rapport with your competitor

In today’s networked economy, it can be quite damaging to view competitors exclusively as enemies. Smart companies create an environment conducive to success by forming partnerships, sometimes even with perceived competitors. Business savvy entrepreneurs harness a winning strategy of generating value by identifying their operational deficiencies and conquering them by creating symbiotic relationships with other companies so that they can conceive new ideas, products and innovations together. When businesses combine resources, experience and industry knowledge, with a dose of caution, they are better equipped to grow and scale up, capture a larger customer share, meet customer needs and subsequently, emerge as a unified strong player within the market.

Anirban Guha
Software Engineer at coMakeIT

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