Product Design and User Experience

Shaping the right CX strategy for positive business impact.

Innovation, growth, and success are enabled through your customers' experiences. We facilitate and execute CX and service design efforts ranging from customer insights and white space innovation to implementation-ready designs, making sure the holistic design process leads your business and your customers on the same trajectory.

We transform ideas into exceptional digital experiences. Our team of expert designers, consultants, and researchers collaborate to create intuitive, visually stunning products that captivate users and drive business growth. From concept to launch, we blend a mindset of creativity and experimentation with data-driven insights, ensuring every design element serves a purpose. Our holistic approach encompasses user research, wireframing, and prototyping, resulting in products that not only look great but also deliver seamless functionality and user satisfaction.

Our Expertise

What We Do

Customer Experience

Design products and services that improve customer satisfaction and, provide a seamless experience, whilst driving growth and adoption.

User Experience Design

Optimize your product's usability to increase user satisfaction, retention, and conversion rates. Leverage user research to inform design decisions and create products that truly resonate with your target audience.

Interface Architecture & Design Systems

Design User Interface and comprehensive design system that ensures consistency and efficiency in your product development process.

Omnichannel Integration

Seamlessly integrates all customer touchpoints for a unified brand experience. Optimize interactions across digital and physical channels to boost engagement and loyalty.

Product Hyperpersonalization

Tailor your product experience to individual users, leveraging AI and data analytics to deliver highly personalized interfaces, content, and features.

Accessibility & Inclusion

Implement inclusive design practices to create products that cater to users of all abilities, expanding your market reach.

Our Approach

Discovery & Research

We dive deep into user needs, market trends, and business goals to inform our design strategy.

Ideation & Conceptualization

We brainstorm innovative solutions, translating insights into tangible design concepts and ideas.

Design & Prototyping

We create high-fidelity designs and interactive prototypes to visualize and test our concepts.

User Testing & Iteration

We conduct rigorous user testing to gather feedback and iteratively improve our designs.

Implementation & Launch

We ensure seamless handoff, maintain design systems, and prioritize accessibility for inclusive products.

Key Benefits

Better User Engagement

Intuitive designs encourage users to spend more time interacting with the product.

Facilitated Collaboration

Design systems promote consistency and ease of communication among teams.

Enhanced User Satisfaction

Well-designed products meet user needs, leading to improved satisfaction and loyalty.

Competitive Advantage

Unique and efficient design sets products apart and reduces time to market.

Reduced Development Costs

Investing in design early minimizes costly revisions later in development.

Increased Customer Retention

Better insights in customer needs lead to a better feature-fit.

Our Work

Client Stories

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Schmitz Cargobull Launches 5-Star App for Innovative Fleet Management

Learn how Xebia helped develop a native iOS and Android app in just 8 weeks, giving fleet managers more control, flexibility, and access to information.

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Interflon Optimizes Technical Maintenance with New Mobile App

Learn how Interflon minimized rework and expedited workflow with the creation of a new mobile application, completed in two months’ time.

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Abacai Revolutionized Insurance with an Omnichannel Experience

Through its fruitful collaboration with Xebia, Abacai has created a dynamic, multi-channel platform that caters to the evolving needs of customers in the digital age.

Our Ideas

Insights & Perspectives

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Enhancing Customer Experience

Discover how to reinvent customer engagement using AI. Learn key strategies for delivering personalized, data-driven engagement that boosts satisfaction, loyalty, and long-term growth.

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UX Redesigns Matter At Every Stage of Growth

Discover why a strong user experience is critical to product success at every stage of growth. Learn how a thoughtful UX redesign can boost usability, increase retention, and drive long-term business value.

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Scaling a Product for Diverse Personas

Discover strategies for scaling a product to meet the needs of diverse personas. Learn essential steps to ensure your product's success across various user groups.

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