Customer Stories
How a Global Bank Boosted Marketing ROI with GenAI-Powered Personalization
Xebia helped a leading global bank transform customer engagement by delivering hyper-personalized marketing messages using a scalable GenAI platform built on Google Vertex AI and Gemini.
Capabilities:
Capabilities:
The Client: A Leading Global Bank
This global financial services leader operates in over 40 countries and serves more than 38 million customers. The bank is recognized for its commitment to digital innovation and customer-first marketing strategies.
At a Glance
Challenge
Marketing campaigns lacked personalization and scalability, limiting engagement across 40+ countries and 38 million customers.
Solution
Xebia implemented a GenAI content platform with automated data segmentation, message generation, and compliance workflows.
Results
- 20% overall increase in click-through rates
- 25% lift in Gen Z engagement
- 3% improvement in conversions
- Hundreds of hours saved in content production
The Challenge: Scaling Personalization Across Global Markets
The bank’s marketing teams struggled to deliver tailored content to millions of customers in multiple regions. Manual content creation slowed campaign launches, while regulatory requirements and brand standards made it difficult to scale personalization without risk.
The Approach: Building a GenAI Content Engine for Rapid Personalization
Xebia partnered with the bank to design and deploy a GenAI-driven marketing platform using Google Vertex AI and Gemini. Key elements included:
- Advanced Data Segmentation: Customer data was anonymized and grouped into micro-segments for precise targeting.
- Automated Content Generation: Multiple message variants were created for each segment, ensuring a consistent brand voice.
- Integrated Compliance Reviews: Built-in risk checks safeguarded regulatory and brand standards before deployment.
- Seamless MarTech Integration: Approved messages flowed directly into the bank’s marketing automation systems for immediate activation.
The Outcome: Quantifiable Gains in Engagement and Efficiency
The GenAI platform delivered measurable business impact, including:
- 20% overall increase in click-through rates across campaigns
- 25% rise in Gen Z engagement thanks to more relevant messaging
- 3% boost in conversion rates driven by tailored offers
Looking Ahead
The bank plans to expand the GenAI platform to additional markets and explore new personalization opportunities, further enhancing customer experience and marketing ROI.
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