Customer Stories
Global Entertainment Company Streamlines Deal and Content Management with Salesforce and Xebia
A global film and television studio partnered with Xebia to digitize deal workflows and content availability, cutting deal approval times by 70% and enabling faster, smarter content decisions.
At a Glance
Client
Global Film and Television Studio
Challenge
Manual processes delayed approvals and limited visibility
Solution
Salesforce-powered automation and product revamp
Results
70% faster approvals, better UX, smarter content management
The Client
The client is a global leader in the entertainment industry focused on the production and global distribution of film and TV content across all platforms.
Challenge: Manual Systems Slowing Global Operations
The client wanted to modernize how it managed deals, options, and content availability across global markets to keep pace with a fast-evolving entertainment landscape. The company's legacy systems could no longer support the scale and complexity of its global operations, creating inefficiencies and slowing productivity. Approving deals took 4 to 6 weeks, content availability checks were cumbersome, and expiring options often slipped through the cracks. Managing more than 50,000 combinations of territories, languages, and media manually had become both error-prone and time-consuming. The result? Delayed decisions, limited visibility, and inefficiencies that slowed distribution opportunities across global markets.
The client needed an automated, user-friendly solution to streamline deal approvals, improve tracking, and deliver instant insights into content availability, without disrupting existing workflows.
Solution: Reimagining Deal Lifecycle and Content Management with Salesforce
Xebia brought together its Salesforce, Java, data engineering, and UI/UX expertise to deliver a revamped solution to streamline approvals, eliminate manual bottlenecks, and create an intuitive user experience.
At the heart of the transformation was a Salesforce-powered automation engine that digitized deal workflows, from submission to approval. What once required weeks of manual tracking was now streamlined into structured, transparent stages. Notifications for expiring deal options were automated to ensure no opportunity was missed. To empower decision-making, a smart content availability search feature was developed, enabling instant visibility across more than 50,000 possible combinations of rights, regions, and formats.
The Results: 70% Faster Approvals and Smarter Content Management
The result was a modern, scalable platform that seamlessly connected people, processes, and data, enabling the client to reimagine deal approvals and content management as:
- Deal approval time was reduced by 70%, from 4 to 6 weeks to 15 days
- Streamlined workflows to improve user experience
- Faster content decisions with automated availability checks
- Greater visibility and control through structured data.
Looking Ahead
With a robust, Salesforce-driven foundation in place, the studio is now exploring ways to expand into future use cases, from predictive rights management to intelligent content distribution.
Discover how we can help you build your next digital capability. Ready to modernize deal and content management with Salesforce? Talk to Xebia’s experts today.
Contact