UX Redesigns Matter At Every Stage of Growth

No matter what your product or service offer is, whether your users are customers or employees, they will be turned off if your website or solution is hard to use, doesn’t function as advertised, or otherwise does not provide the results promised. This, in turn, directly impacts productivity, loyalty, and the bottom line.

A redesign is about more than throwing a fresh coat of paint on your solution, although visual aesthetics are unquestionably part of the design process. UX design is a discipline comprised of research skills, information architecture, user journey mapping, interaction design and more. It aims to create a holistic design experience centered around people, devices, and contexts to deliver an optimal experience. Whether your business is searching for answers and trying to get an edge, or you’re on an upward trajectory toward capturing the lion’s share of your market segment, a UX redesign is beneficial no matter where you stand.

When you just aren’t the market leader you’re trying to be

UX designs play a central role in communicating the efficacy of a software product. As much as it may provide a desired function or address a crucial need, none of it will mean a thing if it isn’t presented in a way that the end user expects. Those expectations come in the form of intuitive navigational experiences when using your product. First impressions are formed in a matter of seconds, and if your product can’t be used in a way that makes sense to the end-user, the chance to build crucial, initial trust with them will be squandered. Simply put, customers, users, and employees are people and your product should treat them like it.

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Lackluster or needlessly complicated user experiences can lead to bad reviews, diminished reputations, increased costs due to suboptimal productivity, as well as decreased sales and conversion rates. Moreover, the potential growth of your customer base could be severely curtailed as would-be clients flock elsewhere to look for solutions with more satisfying user experiences. By the same token, a good user experience has the potential to increase productivity and heighten customer satisfaction, bettering your firm’s marketing placement, elevating sales, and establishing your solution as a paragon of productivity.

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Xebia’s seasoned, passionate UX consultants and designers will engage with your teams to go through a comprehensive journey to understand your business context, market, and ways of working to provide user insights based on actual data, use them to completely retool your user experience, and even assist with post-launch optimization for a long time after your UX redesign with Xebia has launched.

Working together with your tech experts, Xebia begins with the discovery phase, where we gain an understanding of your business model and domain, along with the target audience for your product. We then analyze your product as it stands, mapping out use cases to align with the user journey you want to create. Together we iteratively improve your product through reshaping it, in part or in full if necessary, complete with wireframes and prototypes to make sure the new product delivers on the experience you’re intending, and then it’s launch time. Following the rollout, we support our customers in the early stages, including post-launch validation activities and product analytics.

No matter the type of software — business-to-consumer, business-to-business, or applications for internal use — Xebia can shape it to positively impact your potential when it delivers an exact, well-thought-out user experience.

Learn more about Xebia’s UX design offer

The unending push to grow your business means investing in exceptional UX design is no longer optional—it's essential for success. At Xebia, we combine expertise, dedication, and a relentless commitment to excellence to deliver UX designs that drive real business results.

To get an idea of how in-depth Xebia and the experts under its roof go in working with customers to completely revamp the user experience, download our comprehensive eBook breaking down our process, methodology, and outcomes we can help your business achieve.