Dear reader, welcome back to the Mapping Biases to Testing series. Today it is my pleasure to discuss the first bias in this series: the Anchoring Effect. Before we start mapping that to testing, I want to make sure that we have a clear understanding of what the anchoring effect is.
“Anchoring is a cognitive bias that describes the common human tendency to rely too heavily on the first piece of information offered (the “anchor”) when making decisions. During decision making, anchoring occurs when individuals use an initial piece of information to make subsequent judgments. Once an anchor is set, other judgments are made by adjusting away from that anchor, and there is a bias toward interpreting other information around the anchor. For example, the initial price offered for a used car sets the standard for the rest of the negotiations, so that prices lower than the initial price seem more reasonable even if they are still higher than what the car is really worth.”
I highlighted the important parts. Decision making is something we constantly have to do during testing, and it is important to realise which anchors might affect you. Also, to make this clear, I think ‘testing’ is not just the act of doing a test session, but thinking about everything that involves quality. You can apply a testing mindset to all that is needed to make software: the process, the specifications, the way the team works, etc. Read more →