Product Adoption in IT: The Problem With Free Trials
A lot of articles and blogs describe how the customer journey should unfold and what gets in the way of achieving real success. Very few have been written about the problem of one of the most common steps for buying a technical product: the free trial. But free trials are often badly implemented.
The customers of Instruqt are mostly tech vendors who have products or features they need to sell. What Instruqt discovered is that success begins at the first touch with the product. As a tech vendor, you need to show your prospect the value of your product immediately. And the advantage of the free trial is that your prospect gets to know your product in their own environment. So, often this “first-touch” happens through the free trial. After 15, 30 or 60 days of using a product or service, the prospect can then decide if they’re actually going to buy it.
But showing the real value of your product with a free trial is really difficult. There are a lot of hurdles your prospect has to take before he knows how your product is solving his problem. In her article, Heily will show you how to overcome these hurdles.
Curious? Read Heily’s blogpost on LinkedIn.