Product Adoption in IT: The Problem With Free Trials

A lot of articles and blogs describe how the customer journey should unfold and what gets in the way of achieving real success. Very few have been written about the problem of one of the most common steps for buying a technical product: the free trial. But free trials are often badly implemented.

The customers of Instruqt are mostly tech vendors who have products or features they need to sell. What Instruqt discovered is that success begins at the first touch with the product. As a tech vendor, you need to show your prospect the value of your product immediately. And the advantage of the free trial is that your prospect gets to know your product in their own environment. So, often this “first-touch” happens through the free trial. After 15, 30 or 60 days of using a product or service, the prospect can then decide if they’re actually going to buy it.

But showing the real value of your product with a free trial is really difficult. There are a lot of hurdles your prospect has to take before he knows how your product is solving his problem. In her article, Heily will show you how to overcome these hurdles.

Curious? Read Heily’s blogpost on LinkedIn.

 

Kubernetes in the cloud: the 6 best options

The container wars are over. Kubernetes has won. The fact that Docker even integrates it in it’s desktop version says enough. But creating and maintaining a K8S cluster is still hard. You need to know a lot of the internals of Kubernetes, like etcd, overlay networking and more. And you need to be an expert in all the components: ingress, configmaps, pods and so on. So think twice before creating and managing your own cluster. Instead, choose one of the managed Kubernetes services.

Running Kubernetes in the cloud

Until a few months ago, your best (and probably only) option to run a cluster in the cloud was GKE. But things have changed. There are a lot of viable alternatives. So I decided to write a blog about these alternatives. In my blog I cover Google Kubernetes Engine (GKE), Tectonic by CoreOs, Azure Container Service (AKS), Openshift by Red Hat and Rancher 2.0. All of  them are fully managed and take care of upgrading, scaling and monitoring your cluster. And if you reall want to run your own Kubernetes, take a look at the various tools that exist to spin up a cluster. These tools are maturing pretty quickly. Just keep in mind: managing a cluster is harder than just creating one!

Read more on the blogpost on Instruqt

Learning by doing

If you want to try out Kubernetes yourself, learn more about it on Instruqt. It offers online courses and tracks for DevOps tools and Cloud services. By solving challenges, you will learn new stuff by doing, instead of watching video’s or following boring tutorials. Try it out for yourself and create an account on Instruqt. And please let us know what you think, we love to get your feedback. And if you are interested in using Instruqt in your company, let’s get a coffee!

Kubernetes on Instruqt

A screenshot of the online course for Kubernetes

 

Exploring container platforms: StackEngine

Docker has been around for more than a year already, and there are a lot of container platforms popping up. In this series of blogposts I will explore these platforms and share some insights. This blogpost is about StackEngine.

TL;DR: StackEngine is (for now) just a nice frontend to the Docker binary. Nothing…