Professional Product Management (PPM) – Value Maximization & Product Analytics
1 July, 2025 – Hilversum, The Netherlands
Become a true value maximizer with this Professional Product Management (PPM™) training module: Value Maximization & Product Analytics. Learn how to identify, estimate, and measure value, whilst embracing a data driven mindset. Unleash your potential with a practical and engaging training program.
Any questions?
Michiel will gladly help you further with any personal or in-company needs you might have.
Michiel Zeinstra
Training Advisor
Duration
3 days
Time
09:00 – 17:00 (GMT +2:00)
Language
English
Lunch
Included
Certification
Yes
Level
Professional
What will you learn?
This module is designed for Product Owners and Product Managers who want to maximize the value of their products and services using data, analytics, and value measures. Throughout this module, you will focus on practical application, allowing you to work on your own product and apply the concepts directly to your work. You will have the opportunity to learn from expert trainers who have extensive experience in value-driven development, as well as collaborate with your peers, who are also Product Owners and Managers.
In the first sections, we will explore what value maximization is all about and how to identify potential value. Connected to that, we will explore value estimation and prioritization techniques. You will learn how to assess the value of different features and initiatives, enabling you to prioritize effectively and make the most impactful decisions for your product.
As a next step, we will explore value measurement techniques and explore how to utilize product data to drive product analytics. Throughout the training, we will emphasize the development of a value and product analytics dashboard. You will learn how to effectively track and analyze value throughout the product life cycle, enabling you to make informed decisions and maximize value. We will also discuss various value maximization strategies and delve into the world of product analytics and analytics tools. You will gain practical insights into how to leverage data to drive value and make data-driven decisions that impact your product’s success.
We believe you will be able to confidently apply a value-driven development approach and make informed, data-driven decisions that maximize the success of your product. Join us for the Value Maximization training module and unlock your potential to drive value, make impactful decisions, and maximize the success of your product.
Requirements
Hans
Teeuwen
Key takeaways
- Get a deeper understanding of what value means in the scope of your product
- Create insights, and drive product analytics through a value dashboard
- Confidently run value estimation workshops, to better align your stakeholders
- Improve decision making using your data and value insights
Program
In this training, consisting of 3 days, you will learn the following, as shown in the drop down list.
Day 1: Kick-off, Identifying, expressing & developing value
Day 2: Estimating, tracking, and measuring value
Day 3: Driving, deciding, and communicating value
Part 1: Kick-off, introductions, and context analysis
We begin by setting the stage for your journey, providing an overview of the program, exploring current challenges and introduce you to the topic of value maximization and product analytics.
Part 2: Identifying, expressing & developing value
We will start by introducing various viewpoints when it comes to product value. What is value? Which groups do you have, and how do you best identify value for each group. We will explore the basics of product discovery and value-driven-development.
Part 3: Estimating value
We will uncover various value estimation and prioritization techniques, and see how you can collaborate with stakeholders in a value estimation workshop
Part 4: Tracking and measuring value
Learn how to turn data into insight. Explore the world of product performance metrics, product analytics, and value dashboarding.
Part 5: Driving value
Crafting a value dashboard to help you better understand what is happening with your product, why it is happening, and what to do next.
Part 6: Data-Informed Decision making
Use the value data you have in making more informed product decisions. Figuring out to what extend having more data will lead to better decisions, and how biases play into decision making.
Part 7: Communicating value to stakeholders
Product management is a game not played alone. Your stakeholders need to be aligned on what is happening with your product. Learn how to communicate your value insights, questions, decisions, and remarks with your (key-) stakeholders.
Part 8: Closing, program review, and retrospective
Final Presentations, Closing, and Retrospective. Put your newfound knowledge into practice by presenting your approach to value maximization and product analytics. Wrap up the program with a thoughtful retrospective to reflect on your learning journey and solidify your skills.
Who is it for?
The Value maximization and product analytics training module is ideal for product management and product ownership professionals with at least 3-5 years of (product) experience. If you seek to enhance your ability to create transparency over the value you deliver, this program is designed for you. Moreover, professionals from diverse roles involved in driving product success, managing stakeholders, or seeking to boost collaboration and influence will find immense value in this course. Our comprehensive curriculum ensures everyone benefits from valuable insights and techniques.
Requirements
You are a product management practitioner (you own/manage a product in your daily work)
Ideally, you have had former Product Owner/Management training (e.g., PSPO, PSPO-A, CSPO, A-CSPO)
You are an experienced Product Owner, Manager, or Leader (at least three years of Product Owner experience, preferably five or more)
You are involved in developing a product or operating within a domain where envisioning and/or storytelling is part of your work
Why should I follow this training?
Learn how to truly maximize value
Drive better decisions through a value dashboard
Combine value identification, estimation and measurement techniques, to ensure you have a true value first approach to your product
Exam and Certification
The Professional Product Management modules are accredited by Xebia Academy, and as such you will receive a certificate upon completion of this module. Additional assessment is not required, nor will the certificate expire.
What does it look like?
What else
should I know?
Through participating in the PPM training modules, you will have the opportunity to learn from expert trainers who have extensive experience in the field, as well as collaborate with your peers, who are also Product Owners and Managers. Our goal is to help you achieve measurable results by providing you with practical techniques and strategies that can be applied to your own product or service right away.
After registering for this course, you will receive a confirmation email with practical information. A week before the start of the program, you will receive an email to check for any dietary requirements. We have a salad bar and fresh pastries every day.
We will also share relevant literature if needed for preparation.
See you soon!
Course information
The full PPM™ program offers various training modules, each focused on a specific product management skill and knowledge area. This Value Maximization course is one of those modules and focuses on identifying, estimating and measuring value, as well as making (data-informed) decisions, based on a value dashboard.
Travel & accommodation expenses are not included
This training module has successfully run as an in-company program with multiple enterprise organizations
The price includes all study materials and a delicious lunch on each course day.
A form of NDA might be required for this training, to ensure full disclosure in a public course setting, where various product details will be shared. This depends on the group distribution and can only be known after final registrations.
Meet the trainers
Robbin Schuurman
Robbin Schuurman is a trainer (PST), Professional Product Management creator and product leader at Xebia Academy.
Willem Vermaak
Meet Willem Vermaak, a trainer and author at Xebia Academy. Willem is a Professional Scrum Trainer (PST) and teaches you all about Product Management.
