Professional Product Management (PPM) – Product Strategy & Roadmaps
10 June, 2025 – Hilversum, The Netherlands
Become a better decision maker and show your true entrepreneurial skills with this Professional Product Management (PPM™) training module: Product Strategy & Roadmaps. Through crafting a better product strategy, accompanied by outcome-driven product objectives and a tangible and visual product roadmap, you will be able to make informed product decisions, drive innovation, and deliver more value to your customers, and your organization. Unleash your potential with a practical and engaging training program.
Any questions?
Michiel will gladly help you further with any personal or in-company needs you might have.
Michiel Zeinstra
Training Advisor
Duration
3 days
Time
09:00 – 17:00 (GMT +2:00)
Language
English
Lunch
Included
Certification
Yes
Level
Professional
What will you learn?
This module is designed for product professionals looking to enhance their product strategy and
roadmapping skills to drive the success of the product or service. Throughout this training, you will have the opportunity to work on your own products, services, or platforms. You get to learn from experts in product management, trainers and your peers, to achieve measurable results.
In the first part of this module, we will dive into Product Strategy. Together, we will explore different strategies for the life cycle of your product. You will learn how to develop a product strategy that aligns with your goals and business objectives. You will explore topics like value proposition design and business modeling, enabling you to create compelling value propositions for your products. Additionally, we will cover the concepts of problem-fit, solution-fit, and product-market fit, helping you identify the right problems to solve and the right solutions to offer. By setting clear product goals, objectives, and key results, you will be able to measure the impact of your strategies effectively.
In the second part of this module, we will focus on (Agile) Product Roadmaps. Together, we will explore different formats and practices for creating effective roadmaps. You will gain insights into the roadmap development process and learn how to connect your goals and initiatives to ensure alignment with your overall product strategy.
By the end of this training, you will have a solid understanding of product strategy and roadmaps, empowering you to make informed decisions, drive innovation, and deliver value to your organization. But better yet, this course is not only about theoretical information, but more even about practical application. You will walk away with verified outcome based product objectives, supported by a goal oriented product roadmap. Get ready for an exciting learning journey, where you will gain practical tools and knowledge and achieve tangible results together.
Key takeaways
- Get a deeper understanding of your product, the users, domain, and context
- Craft a well-defined product strategy
- Create outcome driven product objectives that are tangible and measurable
- Develop a goal-oriented product roadmap
- Collaborate better with stakeholders through your strategy, objectives and roadmap
- Drive decision making for your product
Program
In this training, consisting of 3 days, you will learn the following, as shown in the drop down list.
Day 1: Kick-off, Product strategy foundations & Identifying Key Drivers
Day 2: Developing product strategy, Crafting Product Objectives
Day 3: Visualizing the product roadmap, Closing the training
Part 1: Kick-off, introductions, and context analysis
We begin by setting the stage for your journey, providing an overview of the program, exploring current challenges and introduce you to the topic of strategy, objectives & roadmaps.
Part 2: Product strategy foundations
We will explore the basics of product strategy, how strategy relates to the bigger picture, and how it fits into the various lifecycle stages a product can be in. Furthermore, we will introduce the process of crafting product strategy.
Part 3: Identifying Key Drivers
Time to get concrete! In this part, we start with exploring the key drivers that will impact your product strategy, both within, as outside, of the company/your context.
Part 4: Developing product strategy
Based on the key drivers, we will further explore the creation of your product strategy. Supported by the product strategy canvas, you will expand insights on your product, target audience, problems to solve, and business outcomes to validate.
Part 5: Crafting product objectives
Based on the product strategy (canvas), you can now move forward in crafting your outcome-based product objectives. We explore what objectives are, how they are best used, and how you can craft true value and outcome based product objectives for your product.
Who is it for?
The Product Strategy & Roadmaps training module is ideal for product management and product ownership professionals with at least 3-5 years of (product) experience. If you seek to improve your strategizing skills, switch from output to outcome, and learn how to be a better inspirator through a compelling, goals-based product roadmap, this program is designed for you. Moreover, professionals from diverse roles involved in driving product success, managing stakeholders, or seeking to boost collaboration and influence will find immense value in this course. Our comprehensive curriculum ensures everyone benefits from valuable insights and techniques.
Requirements
You are a product management practitioner (you own/manage a product in your daily work)
Ideally, you have had former Product Owner/Management training (e.g., PSPO, PSPO-A, CSPO, A-CSPO)
You are an experienced Product Owner, Manager, or Leader (at least three years of Product Owner experience, preferably five or more)
You are involved in developing a product or operating within a domain where driving the strategy, objectives and roadmap of the product is part of your work
Why should I follow this training?
Become a better decision maker, by using your strategy, objectives and roadmap as guiding principle
Learn from others in a shared learning environment
Improve your skills in stakeholder management by creating clarity and direction
Exam and Certification
The Professional Product Management modules are accredited by Xebia Academy, and as such you will receive a certificate upon completion of this module. Additional assessment is not required, nor will the certificate expire.
What does it look like?
What else
should I know?
Through participating in the PPM training modules, you will have the opportunity to learn from expert trainers who have extensive experience in the field, as well as collaborate with your peers, who are also Product Owners and Managers. Our goal is to help you achieve measurable results by providing you with practical techniques and strategies that can be applied to your own product or service right away.
After registering for this course, you will receive a confirmation email with practical information. A week before the start of the program, you will receive an email to check for any dietary requirements. We have a salad bar and fresh pastries every day.
We will also share relevant literature if needed for preparation.
See you soon!
Course information
The full PPM™ program offers various training modules, each focused on a specific product management skill and knowledge area. This Stakeholder Management course is one of those modules and focuses on Influencing, Politics & Stakeholder Engagement.
Travel & accommodation expenses are not included
This training module has successfully run as an in-company program with multiple enterprise organizations
The price includes all study materials and a delicious lunch on each course day.
A form of NDA might be required for this training, to ensure full disclosure in a public course setting, where various product details will be shared. This depends on the group distribution and can only be known after final registrations.
Meet the trainers
Robbin Schuurman
Robbin Schuurman is a trainer (PST), Professional Product Management creator and product leader at Xebia Academy.
Willem Vermaak
Meet Willem Vermaak, a trainer and author at Xebia Academy. Willem is a Professional Scrum Trainer (PST) and teaches you all about Product Management.
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