Professional Product Management (PPM) – Envisioning, Storytelling & Advocacy
20 May, 2025 – Hilversum, The Netherlands
Become a true advocate and inspirator of your product with this Professional Product Management (PPM™) training module: Envisioning, Storytelling & Advocacy. Craft vision, shape a story and become a true storyteller to inspire, motivate, and stimulate your team and stakeholders. Unleash your potential with a practical and engaging training program.
Any questions?
Michiel will gladly help you further with any personal or in-company needs you might have.
Michiel Zeinstra
Training Advisor
Duration
3 days
Time
09:00 – 17:00 (GMT +2:00)
Language
English
Lunch
Included
Certification
Yes
Level
Professional
What will you learn?
This module is designed to provide you with practical insights and tools to help you establish and
communicate a compelling product vision and strategy. Throughout this training, we will focus on real-world application, allowing you to work on your own product vision and apply the concepts directly to your work.
First, we’ll delve into the process of establishing your product vision. You will learn how to align your product vision with the company strategy, identify the characteristics of great visions, and avoid common pitfalls and misconceptions. We will also introduce you to product vision canvasses and tools that can aid in designing a compelling product vision and strategy.
Moving on to Communicating Product Vision with Storytelling, we will explore target audience analysis and the art of storytelling. You will learn how to create impactful stories and elevator pitches that effectively communicate your product vision. Additionally, we will discuss techniques for creating alignment around the product vision, inspiring others, and translating the vision into actionable strategies.
We believe that by equipping you with practical skills and knowledge, you will be able to confidently establish and communicate your product vision and strategy, ultimately driving success in your role as a Product Owner or Manager. Join us for the Envisioning, Storytelling & Advocacy training module and unlock your potential to create a compelling product vision that inspires and drives results.
Key takeaways
- Get a deeper understanding of your product, the users, domain, and context
- Craft a well-defined vision that is concrete, practical, and applicable
- You will be able to use the vision to drive decision-making for the product
- Create a story narrative that connects with the audience
- Learn how to inspire others through impactful storytelling
Program
In this training, consisting of 3 days, you will learn the following, as shown in the drop down list.
Day 1 : Kick-off, Product Vision Foundations & Exploring the Now
Day 2: Imagining the Future, Crafting Product Vision
Day 3: Story Design & Storytelling, Closing the training
Part 1: Kick-off, introductions, and context analysis
We begin by setting the stage for your journey, providing an overview of the program, exploring current challenges and introduce you to the topic of envisioning.
Part 2: Product visioning foundations
We will explore the strategic visioning process, the difference of company vision & strategy VS product vision. We will also see what characteristics of great visions are, and learn about common pitfalls and misconceptions
Part 3: Exploring the now
Time to get concrete! In this step we provide all the product vision canvasses and tools, to get to your vision. This begins with firstly understanding your own (product) context.
Part 4 & 5: Imagining the future
Based on the results of Day 1, we will continue by imagining what the future could look like for your product. We will be designing a product vision for your product that is tangible, but still future focused. We make things practical & concrete through group exercises and individual feedback.
Part 6: Story Design and Storytelling
In this part, we will learn how to create a Target audience analysis, so you better understand whom to create the story for. We will explore the concepts of “story design”, “story telling”, “elevator pitches”.
Part 7: Advocating product vision through storytelling
Having the theory in lace, we will be creating alignment around the product vision through a powerful product narrative. We will teach you how to be inspiring to others and be able to carry out the product vision.
Part 8: Closing, program review, and retrospective
Final Presentations, Closing, and Retrospective. Put your newfound knowledge into practice by presenting your product vision with its story. Wrap up the program with a thoughtful retrospective to reflect on your learning journey and solidify your skills.
Who is it for?
The Envisioning, Storytelling & Advocacy training module is ideal for product management and product ownership professionals with at least 3-5 years of (product) experience. If you seek to enhance your vision creation skills or your ability to craft inspiring and powerful stories, this program is designed for you. Moreover, professionals from diverse roles involved in driving product success, managing stakeholders, or seeking to boost collaboration and influence will find immense value in this course. Our comprehensive curriculum ensures everyone benefits from valuable insights and techniques.
Requirements
You are a product management practitioner (you own/manage a product in your daily work)
Ideally, you have had former Product Owner/Management training (e.g., PSPO, PSPO-A, CSPO, A-CSPO)
You are an experienced Product Owner, Manager, or Leader (at least three years of Product Owner experience, preferably five or more)
You are involved in developing a product or operating within a domain where envisioning and/or storytelling is part of your work
Why should I follow this training?
Become an inspiring storyteller
Drive decision making through a practical vision
Learn from others in a shared learning environment
Exam and Certification
The Professional Product Management modules are accredited by Xebia Academy, and as such you will receive a certificate upon completion of this module. Additional assessment is not required, nor will the certificate expire.
What does it look like?
What else
should I know?
Through participating in the PPM training modules, you will have the opportunity to learn from expert trainers who have extensive experience in the field, as well as collaborate with your peers, who are also Product Owners and Managers. Our goal is to help you achieve measurable results by providing you with practical techniques and strategies that can be applied to your own product or service right away.
After registering for this course, you will receive a confirmation email with practical information. A week before the start of the program, you will receive an email to check for any dietary requirements. We have a salad bar and fresh pastries every day.
We will also share relevant literature if needed for preparation.
See you soon!
Course information
The full PPM™ program offers various training modules, each focused on a specific product management skill and knowledge area. This Envisioning, Storytelling & Advocacy course is one of those modules and focuses on crafting vision, and the ability to convey a message through the power of storytelling.
Travel & accommodation expenses are not included
This training module has successfully run as an in-company program with multiple (enterprise) organizations
The price includes all study materials and a delicious lunch on each course day.
A form of NDA might be required for this training, to ensure full disclosure in a public course setting, where various product details will be shared. This depends on the group distribution and can only be known after final registrations.
Meet the trainers
Robbin Schuurman
Robbin Schuurman is a trainer (PST), Professional Product Management creator and product leader at Xebia Academy.
Willem Vermaak
Meet Willem Vermaak, a trainer and author at Xebia Academy. Willem is a Professional Scrum Trainer (PST) and teaches you all about Product Management.
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