Professional Product Discovery and Validation (PPDV)
22 November, 2024 – Amsterdam, The Netherlands
Learn how to approach the critical parts of discovery and validation in the product development process with our Professional Product Discovery and Validation training. In this one-day certified skills class, you will learn a number of discovery and validation practices to better understand what your users and customers are really looking for and how to best validate those assumptions.
Any questions?
Johnno will gladly help you further with any personal or in-company needs you might have.
Johnno Vrolijks
Academy Advisor
Duration
1 day
Time
09:00 – 17:00
Language
English
Lunch
Included
Certification
Yes
Level
Professional
What will you learn?
As a Product Owner, you have learned the basics of Product Ownership. So, knowing that it’s all about maximizing value for your product, you’ll now learn how to discover your users’ challenges, run experiments, test hypotheses, and increase your chance of finding a solution that is fit for purpose.
Key takeaways
- Position your product to better fit your customers’ needs by understanding the market.
- Experiment deliberately by clarifying your assumptions and quantitatively testing them.
- Manage risk by validating sooner than later and maximizing the amount of work not done.
Program
During this one-day course, we’ll first introduce a simple case. This is the backbone for all the theory and practices that you will learn.
You will explore how to set up hypotheses for your target audiences. After that, get ready to dive into the topic of product discovery. Furthermore, you focus on finding out how to best empathize with your users and customers, really understanding their pains and gains.
All these learnings will be linked to Scrum, after which you will receive the right tools to get this started for your own context.
Who is it for?
This course is primarily aimed at Product Owners with a bit of experience with Scrum and looking to deepen their knowledge of product discovery.
Furthermore, the Scrum Discovery and Validation Skills course is also perfect for product teams in a broader sense, who would like to:
- Understand their customers better.
- Learn how to run experiments.
- Set up hypotheses.
Requirements
A basic understanding of Scrum and Product Management is beneficial but not required.
Preferably, you have followed the Professional Scrum Product Owner 1 (PSPO 1) (or similar) training.
Why should I do this training?
Deepen your product knowledge
Move away from the feature factory, and learn how to really discover what your customers are looking for and how to best run experiments in order to validate assumptions.
Help your product move forward
Increase the value of your product by learning how to be able to adapt quicker to new insights.
Take the next step in your product journey
Grow and evolve. Take your next step in your product journey, deepening your skillset and becoming a more valued professional.
Exam and Certification
After completing the Professional Product Discovery and Validation (PPDV) training course, you will receive an exam code from Scrum.org to obtain the PPDV certificate. This code is valid indefinitely, allowing you to take the exam online whenever you choose.
However, if you take the exam within 14 days of receiving the exam code, you will receive a new attempt for free in case you fail the exam. If you take the exam – and fail – after those 14 days, you will have to retake the exam at your own expense as those costs are not included in the training price.
If you pass the PPDV exam (score 85% or above), you will:
- Receive a Scrum.org Professional Product Discovery and Validation (PPDV) certificate for life.
- Become a lifelong member of the Scrum.org community.
What does it look like?
What else should I know?
After registering for this course, you will receive a confirmation email with practical information. A week before the start of the program, we will share relevant literature if you need to prepare.
See you soon!
Course information
Lunch is included in this one-day course, as well as drinks and snacks.
Travel and accommodation expenses are not included.
This course is relevant for both individuals and teams. Contact us for any in-company requests so we can tailor our offering to your needs.
Meet the trainers
Willem Vermaak
Meet Willem Vermaak, a trainer and author at Xebia Academy. Willem is a Professional Scrum Trainer (PST) and teaches you all about Product Management.
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