Blogging for Purpose with Passion

The Netherlands


This inspiring and practical course won’t teach you to write “like an expert.” Instead, you’ll gain the skills and confidence to professionally express your authentic “voice of experience” so it reaches—and helps—your intended audience.

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Any questions about the training course?

Rachèl will gladly help you further with custom training solutions.

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Course Details

Price

€695

Duration

2 full days of 8 hours

Time

09.00 – 17.00 CET

Location

Amsterdam

Language

English

What will you learn?

What does it take to write a professional blog?

From choosing the right topic to refining your writing style, you’ll gain essential skills for creating impactful blogs that truly resonate with your audience. But it’s not just about the “how”—it’s about having fun while discovering your authentic voice and learning to write in a way that feels empowering and real, especially in professional settings.

This workshop-style course blends insightful presentations, creative writing exercises, and lively discussions that make the learning process inspiring and enjoyable. You’ll experiment, share ideas, and even surprise yourself with what you create.

You’ll also explore how writing can become a personal practice that helps you gain clarity, express your ideas with confidence, and even destress after a busy workday. Plus, with practical guidance on using generative AI as a supportive tool—not a replacement—you’ll see how technology can enhance your creativity without compromising your authenticity.

By the end of the course, you’ll walk away with more than just skills—you’ll have a renewed sense of connection to your creativity and a toolkit for making your writing process both productive and fun.

Key takeaways

  1. Write compelling blogs that reflect your unique expertise and purpose.
  2. Identify, define, and reach your target audience effectively.
  3. Develop confidence in your writing process.
  4. Optimize and repurpose content across platforms for more value.

For Whom Is It?

This course is designed for professionals who want to:

Authentically share their expertise to help others.

Enhance their writing and storytelling craft.

Strengthen personal connections with customers and their professional community.

Develop a creative practice that boosts their career portfolio.

Program

In this practical course created exclusively for Xebia consultants, you won’t learn to write “like an expert.” Instead, you’ll gain the skills and confidence to express your true “voice of experience” so it reaches (and helps!) your intended readers.

Morning: Writing the Wild Horse (Why Write?)

  • Purpose & Passion
  • Choosing a Topic and Generating Ideas
  • Conquering the Inner Critic

Afternoon: Reining It In (Rough Draft to Polish)

  • Blog Basics: Good & Authentic
  • Headlines & Hooks
  • Editing & Craft Practice

Morning: Gen AI for Writers (Make It Your Friend, Not Your Pen)

  • AI Do’s & Don’ts
  • Prompt Engineering Crash Course
  • Making It Your Own

Afternoon: Rules of the Ranch

  • Tools & Theory for Web Content
  • Publishing & Repurposing Across Platforms
  • Closing Session

Course Format

What can you expect?

Bring paper & pen (seriously—we’re going old school!) because we’ll be writing by hand for the first part of the course!

A creative and en-
couraging atmosphere where ideas flow freely.

You’ll leave with a finished blog post you can be proud of!

Intensive Program: 2-Day Bootcamp

  • Dates: Thursday & Friday April 10 & 11
  • Time: 09:00 – 17:00 CET (includes lunch)
  • Location: Amsterdam (Wibautstraat 200-202)
  • Max. Participants: 10

“There is nothing to writing. All you do is sit down at a typewriter and bleed.”

– Ernest Hemingway

Cancellation Policy

This course was created especially for Xebians, and you are encouraged to use your professional development budget to cover the cost of enrollment. However, since space is limited, cancellations must be made at least 2 weeks before the start of the course to receive a full refund.

After 9:00 AM on February 27:
Cancellations made up to 48 hours before the course starts will receive an 80% refund.

After 9:00 AM on April 8:
Cancellations made within 48 hours of the course start will receive a 50% refund.

No-shows: Registered participants who do not attend the course will be charged the full course fee.

Ask your question


What others have to say

David Welman

“In a world where homogeneous AI articles and posts are becoming the norm, it is becoming increasingly important to learn how to put more of ourselves into our writing.”

Brandon Haschick

“Once I discovered my own voice and that it was okay to use it in a professional setting, the content I wanted to write about just started flowing.”

Laika Ouarous – van den Hof

“I thoroughly enjoyed this writing course despite my previous hesitations. I discovered my inner voice and learned how to express myself unapologetically—whether writing for an audience or purely for the passion of writing. The topics varied from work-related to personal, making the group very diverse and inclusive. I highly recommend this course!”

Roy Straub

“I loved the emphasis on authentic writing. This angle helped me find my spark, and I can imagine it will help many others too.” 

Rustam Alashrafov

This course sparked my inner writer. I finally have the confidence to write my first blog.

Mojtaba Imani

This course will at least double your power of writing blog posts— and maybe any kind of writing.

Jan Vermeir

Helpful and inspiring!

Yvo van Zee

 I really liked learning the freeflow technique!

Register now

Would you like to join the Blogging for Purpose with Passion training? Simply fill in the registration form on the right.

If you’d also like to take advantage of the add-on coaching session to further enhance your writing skills, please send an email to Rachel Boven at rachel.vanboven@xebia.com after completing your registration, and we’ll arrange it for you.

Meet the Trainers

Robbyn Layne

An international writer, creative producer, and expressive arts facilitator with over 20 years of experience, Robbyn’s dynamic career spans leadership roles in higher education, arts programming, and storytelling across diverse media platforms, including crafting impactful B2B content for global organizations.

She is also the founder of Kissing the Muse Creative Adventures, where she creates immersive learning experiences that blend creativity, mental well-being, and personal growth—enabling individuals and teams to connect, reflect on their values and purpose, and communicate with clarity and confidence.

Albert Starreveld

Tech Lead, Open Source Maintainer, and Trainer Albert Starreveld is passionate about software development, cybersecurity, and creating content related to these topics. He has 900+ followers on Medium and 250+ stars on GitHub!